Tripping Cool: Hector Zapata’s Sustainable Vision for the Future of Tourism
Tourism is one of the largest and fastest-growing industries worldwide. In 2019, before the pandemic, it generated over $1.7 trillion, accounting for approximately 10% of the global Gross Domestic Product (GDP) and 7% of global trade, according to the World Tourism Organization (UNWTO). However, this growth comes at a high environmental cost, as the sector is estimated to be responsible for around 8% of global greenhouse gas emissions, mainly due to transportation, accommodation, and recreational activities. Additionally, the pressure on natural resources and biodiversity has degraded many tourist destinations around the world.
With climate change increasingly affecting these destinations, the tourism industry has begun seeking more responsible and sustainable solutions. According to the Intergovernmental Panel on Climate Change (IPCC), the most vulnerable ecosystems, such as coral reefs and coastal areas, are severely impacted by global warming.
In response to this challenge, sustainable tourism has positioned itself as a crucial component to mitigate the sector’s negative impacts and promote more equitable development. It not only focuses on minimizing the ecological footprint but also on generating social and economic benefits for local communities. A recent report by Booking.com revealed that 83% of global travelers believe it is important to reduce their environmental impact while traveling, and 68% are willing to choose destinations that adopt sustainable practices.
It is within this context that Tripping Cool, a company led by Hector Zapata, solidifies its position as part of this transformation, by guiding its business toward a more sustainable tourism approach. Zapata understands the significant environmental footprint that the industry can leave behind and has decided to turn his company into an example of how travel can be both a rewarding and responsible experience.
The Path to Sustainable Tourism
The decision to focus a substantial portion of Tripping Cool’s business model on sustainability was not made on impulse. The company recognized early on that tourism could be a powerful tool for local economic development, but only if done responsibly. “Climate change poses a severe threat to travel destinations worldwide,” says Zapata, referring to the irreversible damage to ecosystems and wildlife. Through sustainable practices, Tripping Cool seeks to minimize these impacts and ensure that future generations can continue to explore the natural and cultural beauty of our planet.
Education for Change
Tripping Cool’s commitment to sustainability does not stop at the implementation of eco-friendly practices. The entire team has taken on the responsibility of educating local communities and employees about the challenges of climate change. “We focus on educating all levels of our staff so they can pass this awareness on to their families and to the tourists we welcome,” explains Zapata. This strategy aims to create a network of positive impact that extends from the staff to local communities, fostering long-term environmental awareness.
Initiatives That Make a Difference
Facing the challenges of operating in developing countries where policies are just beginning to prioritize sustainability, Tripping Cool has taken a proactive stance. Among the company’s key initiatives are monitoring resource usage such as energy, water, and fuel to identify inefficiencies and improve management. They have also established local channels for proper waste disposal, limit the use of single-use plastics, and encourage the use of reef-safe sunscreens for water activities. Additionally, Tripping Cool works closely with local artists and artisans, supporting both sustainability and the preservation of cultural heritage.
Partnership with Green My Experience
A key milestone for Tripping Cool is its collaboration with Green My Experience, born from a shared vision of promoting responsible tourism. “We saw the importance of joining forces for greater impact,” says Zapata, who recently participated in an expert panel in New York City. This partnership helps Tripping Cool expand its reach, enhance sustainability efforts, and inspire other companies to adopt eco-friendly practices, aiming to build a strong network that drives change across the industry.
Tourism and Local Development
Zapata emphasizes that tourism companies must do more than just attract visitors. “By prioritizing local hiring and sourcing, we uplift communities,” he explains. Beyond economic benefits, Tripping Cool invests in educational programs that equip locals with sustainability and tourism management skills, empowering them to make decisions that benefit both their communities and the environment.
Preparing for the Future of Tourism
As consumers become increasingly aware of the environmental impact of their travels, Tripping Cool is responding to the demand for more eco-friendly experiences. “We ensure that all our excursions are carbon neutral,” says Zapata. The company minimizes waste and uses resources efficiently while sharing its vision of sustainability with its guests. By offering eco-conscious and educational activities, Tripping Cool not only reduces its environmental impact but also helps travelers become more aware of their ecological footprint and provides them with the tools needed to create lasting change.
Tripping Cool’s Voice at Climate Week NYC 2024
This year, Tripping Cool was invited to participate in Climate Week NYC 2024, a key platform to showcase its commitment to sustainability. Zapata believes this event will not only strengthen the company’s commitment but also allow it to share best practices with other firms in the sector. Additionally, the experience proved to be an opportunity to exchange ideas with other influential leaders in the industry, enabling Tripping Cool to continue evolving and leading the shift towards more sustainable tourism.
As a final message to readers, Hector Zapata calls for enjoying tourism in a conscious manner: “We can enjoy tourism, travel, explore new cultures, beaches, forests, mountains… We can have fun, but with respect! Respect cultures, traditions, people; respect yourself by taking care of our planet… Love the place we all live in!” - he affirms.
Tripping Cool is paving the way for tourism that is not only exciting and enriching but also respectful of the environment. Zapata and his team are proving that it’s possible to enjoy the world while taking care of it, and their participation in events like Climate Week NYC 2024 underscores their commitment to taking this vision even further.