The Intersection Between Sustainability, Business and Fashion: A Conversation With Dominik Krajný
Dominik Krajný’s life is an exercise in contrasts. He is as comfortable in his professional life as he is headlining a high-fashion photoshoot. As a prominent figure in the legal world working to advance sustainable practices through business law, he is focused on having a positive impact. And as his modeling career gains traction, Dominik is increasingly becoming a familiar face on some of the world’s most prominent publications, with recent features in L’Officiel, Rolling Stone, and OK! Magazine to name a few.
“Sustainability, for me, is about balance,” he says, setting the tone not just for his work but for his entire approach to life. “It’s about intentional choices that reduce waste and promote mindful consumption.” A devoted minimalist, Dominik’s closet is curated with the same precision he applies to his work—focusing on a few high-quality, timeless pieces rather than chasing fleeting trends. This philosophy has influenced his career in fashion, where his classic, understated style has caught the attention of top designers and photographers alike. He’s not just modeling clothes; he’s modeling a lifestyle.
His modeling career has taken off rapidly, but Dominik sees it as more than just a glamorous pursuit. For him, it’s an outlet for creativity, self-expression, and a platform to meet some of the most innovative minds in the industry. “Every photoshoot feels like an adventure, a new character to embody,” he shares. “And I love collaborating with the photographers and designers—it’s always inspiring to see their visions come to life.” Modeling has opened doors for Dominik to explore new facets of his personality, but it’s also broadened his reach, giving him an additional platform from which to share his passion for sustainability.
The duality of Dominik’s professional life isn’t lost on him. While the world of high fashion and the practice of business law may seem worlds apart, he views them as inherently complementary. “People might think law is too serious to mix with something like modeling, but they actually work together really well,” he explains. In fact, he credits the creativity he’s developed on set with helping him approach legal challenges from fresh perspectives. “The work I do as a model reminds me to stay flexible and open-minded, and that’s something I bring back to my legal work,” he says. It’s a blend of creativity and analytical precision that has become something of a trademark for him.
Maintaining this balance isn’t always easy. His phone, he jokes, is his lifeline. “I write everything down—every task, every deadline,” he laughs. “That’s how I manage to keep up with the demands of both worlds.” Time management has been one of Dominik’s biggest challenges as he juggles the demands of law, fashion, and environmental advocacy. But for him, each role is essential to fulfilling his broader mission: to live with purpose, make an impact, and encourage others to do the same.
Dominik lives his values every day. “I’ve embraced small shifts, like eating plant-based meals more often,” he says. “It’s helped with my fitness and energy, which is an added bonus.” He’s also known to choose walking over driving when he can, relishing the chance to slow down and connect with the world around him.
The experiences he’s had while traveling have only deepened his commitment to sustainability. He’s witnessed firsthand the resilience of cultures that live sustainably as a matter of necessity, not trend, and he’s quick to point out that it’s the small actions that can lead to big change. “The tiniest act can change someone’s perspective,” he says. “That’s how movements start, how we get more people to rethink the choices they make.”
While Dominik’s path may not be a conventional one, he believes that it’s the combination of his varied interests that makes him whole. As he advises others: “Follow your curiosity. Don’t be afraid to explore different interests—you never know where they might lead.” For him, modeling wasn’t something he initially set out to pursue, but rather a passion that became a calling, evolving into a significant part of his life’s journey.
And as he looks toward the future, Dominik hopes to continue building bridges between his roles. With his legal expertise, he’s in a unique position to influence sustainable practices in industries where they’re needed most. In fashion, he’s working to raise awareness, showing that style and sustainability can indeed go hand in hand. His vision is one of integration, where all of his passions blend into a life driven by purpose.